Koo: A SWOT analysis

At first looks it looks like an unequal battle. Twitter Vs Koo. By 2019, Twitter had an audience of 290.5 million monthly active users worldwide. This is projected to increase to 340 million by 2024 (Statista). In contrast Koo just crossed 3 million total downloads (not monthly active users)  (BGR). But that is comparing a …