What makes people open and read emailers?

The key element for deciding whether to open an emailer or not is the subject line. emailers cannot work any magic if people do not like or have a positive relationship your brand and are not frequent purchasers in the first place. While you can inform about your brand through mailers, it is the brand experience that becomes the deciding factor in the long run.

Should a PR agency advertise?

I  got this mailer in my inbox today. Corporate Voice Weber Shandwick sent it through Agencyfaqs. Nothing wrong with it, justifiable pride in winning so may awards. Notice the link at the bottom that says visit us at ....? That raises a question. Consultants are not supposed to advertise soliciting for business (I could not …