The consumerization of B2B SaaS


The growing demand from smaller startups, gig workers and SMSEs are making B2B SaaS players adopt some tricks of the trade from their B2C counterparts In this piece (9 ways…), I had discussed how B2B SaaS is inherently different from B2C SaaS. There, I had mentioned in passing that B2B SaaS is increasingly incorporating B2C … Continue reading The consumerization of B2B SaaS