The consumerization of B2B SaaS

The growing demand from smaller startups, gig workers and SMSEs are making B2B SaaS players adopt some tricks of the trade from their B2C counterparts In this piece (9 ways…), I had discussed how B2B SaaS is inherently different from B2C SaaS. There, I had mentioned in passing that B2B SaaS is increasingly incorporating B2C …

9 ways B2B SaaS is different from B2C SaaS

SaaS is the way all software seems to be going. The advantages are obvious for both the provider and for the user. But all SaaS are not the same. There exist major differences in the way B2B and B2C SaaS is setup and in their business models. Here is a quick look at some of …