Branded apparel retail’s new business model – perpetual deep discounts

Some Apparel brands have started offering deep discounts round the year. This could be dangerous as permanent deep discounting does not help anyone in the long run, as it erodes the perceived value of the brand. A few years back, a not so quite revolution swept through the then staid corridors of Indian apparel retailing. …

What makes people open and read emailers?

The key element for deciding whether to open an emailer or not is the subject line. emailers cannot work any magic if people do not like or have a positive relationship your brand and are not frequent purchasers in the first place. While you can inform about your brand through mailers, it is the brand experience that becomes the deciding factor in the long run.