Before you start a social media community

I have been having many conversations with people who want to start communities on various social platforms like facebook and linkedin. And I find some common elements of confusion in the approach. So, here is a very basic set of questions to answer, before you start building your community.  Having answers to these do not …

House brands enter the pharmacy business

Traditionally, retailers stocked third-party brands and made their earnings from margins on units sold as well as rental for shelf space. House brands, or brands owned by the retailer were seen as a way of improving profit margins. A typical house brand play would have multiple house brands spread across (and overlapping) different usage segments. …

Branded apparel retail’s new business model – perpetual deep discounts

Some Apparel brands have started offering deep discounts round the year. This could be dangerous as permanent deep discounting does not help anyone in the long run, as it erodes the perceived value of the brand. A few years back, a not so quite revolution swept through the then staid corridors of Indian apparel retailing. …