This ad appeared in the recent issue of India Today. SAAB, is the Swedish manufacturer of Gripen fighter planes. The plane being advertised is the Gripen IN, a customized version of the Gripen NG; one of the six in the running for the mother of all defense deals - the Indian Air Force's MMRCA … Continue reading Can an ad alone win a defense contract?
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What makes people open and read emailers?
The key element for deciding whether to open an emailer or not is the subject line. emailers cannot work any magic if people do not like or have a positive relationship your brand and are not frequent purchasers in the first place. While you can inform about your brand through mailers, it is the brand experience that becomes the deciding factor in the long run.
Should a PR agency advertise?
I got this mailer in my inbox today. Corporate Voice Weber Shandwick sent it through Agencyfaqs. Nothing wrong with it, justifiable pride in winning so may awards. Notice the link at the bottom that says visit us at ....? That raises a question. Consultants are not supposed to advertise soliciting for business (I could not … Continue reading Should a PR agency advertise?
the metaphysics of existence 